Cincinnati State Technical and Community College was founded in 1969, yet the institution did not consolidate its brand until recent years. My role as Design Director is to develop and solidify the CS brand by managing internal client requests and overseeing external vendors and contractors, through art direction, marketing strategy and production.
Career Interest Groups were devised by the Marketing team as a strategy to break down the single academic curriculum catalog into segments in order to improve usability amongst our target audience. Each book contains curricula associated to a particular interest, rather than divisional breakdown.
The brand consolidation process includes visual and voice continuity amongst channels, a task that presents challenges due to the diverse range of entities and target audiences that the institution has.
To maintain this continuity yet differentiate the stakeholders, the color palette unifies the materials, To elevate the brand perception and recognition, there is continuity on sizing, folding, and paper stock on print materials while giving them an interactive element within budget.
Photography is done in-house for authenticity and allows our target audience to identify themselves with the organization.