My name is Alexandra Harcha-Montes. I am a multidisciplinary Design professional with several years of experience in the fields of creative leadership, print and digital design, brand identity development and strategy, environmental and experiential design, and social media management. My expertise has been honed by working with a diverse selection of clients in the commercial, retail, educational, corporate, and non-profit sectors.
Having a wide range of experience from top design agencies and organizations, and a unique professional journey, I am a strategic creative who thrives on process and collaboration. My approach to design & innovation is to tell a story, create cohesion, and help elevate brands.
Originally from Lima, Peru, I grew up heavily influenced by art and food. Exposed to a rich visual environment from a young age, the use of color and cultural research has been the foundation to my craft. I have always been wildly passionate about art and design, this instinct led me to move to the United States in the pursuit of a design education and career, leaving behind medical school and life as I knew it in search of the unknown. It is the fearlessness to take risks that gives me an edge as a designer, and my scientific background gives me a certain curiosity and empathy for the consumer experience in all aspects and deliverables. It is key for my process to create human and emotional connections.
This site highlights a brief sample of the variety of visual design and communication work I have produced over the years.
Thank you for visiting!