Brand strategy and development of Mayfield Ice Cream.
Worked alongside internal team on the brand’s high-level strategic positioning, art directed executional phases, including development of Brand Guidelines, direction of the brand’s visual library, sourcing of photographers, web design, and concepting of tv spots, collateral and environmental assets.
Brand guidelines development and style guide, website design. MedVet is a national specialist animal hospital system.
Art direction and design for Salon Concepts brand social media and digital campaign.
The oversized hard-bound coffee table book features the responses of 26 of Greater Cincinnati’s best-known chefs, four mixologists, and a sommelier to the works of artists featured at the Contemporary Arts Center. Those responses are in the form of words as well as recipes designed specifically for this project.
The concept for the project began with a group of the CAC’s volunteer docents, meeting to discuss fundraising ideas to benefit the Education Department. The notion of producing a cookbook soon arose. Rather than simply approach chefs for recipes, the group asked them to design a dish inspired by their reaction to a work or artist featured recently at the CAC.
Postcard and poster series for the Makerspace initiative led by the CAC Education Department.
The target audience is wide and must include all ages and backgrounds, must feel inviting whether a person is 5 or 90 years old. Using the CAC’s color palette of brights, I created playful illustrations that convey tinkering, creativity, and constructing in a fun environment; being careful to preserve the CAC brand standards and voice.
Cincinnati State Technical and Community College was founded in 1969, yet the institution did not consolidate its brand until recent years. My role as Design Director is to develop and solidify the CS brand by managing internal client requests and overseeing external vendors and contractors, through art direction, marketing strategy and production.
Career Interest Groups were devised by the Marketing team as a strategy to break down the single academic curriculum catalog into segments in order to improve usability amongst our target audience. Each book contains curricula associated to a particular interest, rather than divisional breakdown.
The brand consolidation process includes visual and voice continuity amongst channels, a task that presents challenges due to the diverse range of entities and target audiences that the institution has.
To maintain this continuity yet differentiate the stakeholders, the color palette unifies the materials, To elevate the brand perception and recognition, there is continuity on sizing, folding, and paper stock on print materials while giving them an interactive element within budget.
Photography is done in-house for authenticity and allows our target audience to identify themselves with the organization.
In my role as Creative Director at Kanet Advertising, a B2B advertising agency, I was often challenged with researching our clients’ industries and services in depth. I chose to highlight these particular pieces to demonstrate that regardless of product, service, or industry, creativity coupled with curiosity will yield unexpected yet positive results.
Trappist Casket’s advertising campaign won numerous awards including MarCom, Hermes, and Addys. This was a B2C campaign, using stunning black and white photography to tell the story of the Monastery and each of their very special products. The artisan monks follow a Vow of Silence, and each casket is made by hand from woodfrom trees grown by the New Melleray Abbey.
Brand development, website design and style guide for the U.S. Navy CREW organization, that aims to provide social and cultural opportunities to U.S. Navy service members' children.